BREAKFAST WITH THE RELATIVES
For nearly 50 years in Charlotte, The Relatives have been devoted to young people in crisis, the ones on the edge, the seemingly forgotten ones. The Relatives provides social services, a safe place and an accepting environment, which soothes the minds, and uplifts the spirits of the youth they serve. Like with many organizations, COVID 19 forced The Relatives to pivot away from some of their large crowd fundraising events like; Breakfast with The Relatives, which has been a key funding mechanism for several years.
So, we partnered with The Relatives to develop original content to help tell their story, and an integrated digital campaign to drive awareness, engagement and virtual donations. The integrated content strategy included; an explainer video, several testimonial videos, a donation-driven landing page, a social media campaign and an email drip campaign. The key message that drove the content and campaign was, “Your gift, no matter the size makes an impact.” It was an honor to help The Relatives pivot to virtual fundraising during the global pandemic.
LR MECHANICAL
Our assignment was to enable a Charlotte-based HVAC firm to differentiate its services and value prop from the cluttered, competitive landscape and drive leads to its new website. We consulted with the client to develop an online brand style guide, create compelling keyword-driven copy and leverage a WordPress site that would differentiate and drive traffic. The result was www.lrmechanical1.com which features a frictionless user experience which enables the prospective customer to learn about LR Mechanical’s services, their track record, as well as fill out a lead form for direct contact or to set an appointment. LR Mechanical is happy with the jump in qualified leads coming through their newly designed human-centered, web presence.
CONNECTION DAY
Our assignment was to deliver a pre-holiday campaign for Verizon Wireless. The challenge was to reverse the brand’s declining customer base. We solved the problem by creating Connection Day. We gave consumers free premium content at a time when they need it most, on the busiest travel day of the year – the day before Thanksgiving. Partner agencies: Moxie and McGarry Bowen